Tham khảo Tiếp_thị_đa_kênh

  1. ↑ “Multichannel Marketing - What it is and why it matters”. SAS Institude Incorporation.
  2. ↑ “15-Minute Guide to Multichannel Marketing Communications” (PDF).
  3. ↑ Ragnar Schierholz, Susanne Glissmann, Lutz M. Kolbe, Walter Brenner (2006). “Don't call us, we'll call you – Performance Measurement in Multi-Channel Environments” (PDF). Journal of Information Science and Technology.Quản lý CS1: nhiều tên: danh sách tác giả (liên kết)
  4. 1 2 Maunel Trenz. “Multichannel Commerce - A Consumer Perspective in the Integration of Physical and Electronic Channel”.
  5. ↑ “Traditional Marketing - Explore the Strategy of Traditional Marketing”. Marketing-School Orf.
  6. ↑ Adam Stone. “The Top Five Reasons You Need To Add Online Video Campaigns To Your Multichannel Mix”. Forbes.
  7. ↑ Bruce D. Weinberg, Salvatore Parise, Patricia J.Guinan. “Multichannel Marketing: Mindset and program development”. Science Direct.Quản lý CS1: nhiều tên: danh sách tác giả (liên kết)
  8. ↑ Douglas Karr. “Multi‑Channel B2C Campaigns Realize a 24% Greater Return on Investment”. SAILTHRU.
  9. 1 2 3 Ben Maden. “ADVANTAGES OF MULTICHANNEL MARKETING”. Matter Solutions.
  10. ↑ “The four benefits of multi-channel retailing”. Retail Customer Experience Journal. 2012.
  11. ↑ “UPS Pulse of the Online Shopper™” (PDF). 2017.
  12. ↑ ARVIND RANGASWAMY AND GERRIT H. VAN BRUGGEN (2005). “OPPORTUNITIES AND CHALLENGES IN MULTICHANNEL MARKETING: AN INTRODUCTION TO THE SPECIAL ISSUE”. Journal of Interactive Marketing.
  13. ↑ Filipe J. Coelho, Chris Easingwood. “Multiple channel systems in services: pros, cons and issues”. The Service Industries Journal.

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